﻿Template-type: ReDIF-Article 1.0
Author-Name: POPP, ANDREW
Title: Introduction
Journal: Enterprise & Society
Pages: 741-743
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
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Template-type: ReDIF-Article 1.0
Author-Name: MATHEW, JOHAN
Title: Margins of the Market: Trafficking and the Framing of Free Trade in the Arabian Sea, 1870s–1960s
Journal: Enterprise & Society
Pages: 770-779
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
File-URL: https://www.cambridge.org/core/product/identifier/S1467222715000737/type/journal_article
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:770-779_00


Template-type: ReDIF-Article 1.0
Author-Name: SINGERMAN, DAVID ROTH
Title: Inventing Purity in the Atlantic Sugar World, 1860–1930
Journal: Enterprise & Society
Pages: 780-791
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
File-URL: https://www.cambridge.org/core/product/identifier/S1467222715000749/type/journal_article
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:780-791_00


Template-type: ReDIF-Article 1.0
Author-Name: GOMEZ-DEL-MORAL, ALEJANDRO J.
Title: Buying into Change: Consumer Culture and the Department Store in the Transformation(s) of Spain, 1939–1982
Journal: Enterprise & Society
Pages: 792-810
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
File-URL: https://www.cambridge.org/core/product/identifier/S1467222715000750/type/journal_article
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Template-type: ReDIF-Article 1.0
Author-Name: RIUS-ULLDEMOLINS, JOAQUIM
Title: Barcelona and SEAT, a History of Lost Opportunity: Corporate Marketing, Nation Branding, and Consumer Nationalism in the Automotive Industry
Journal: Enterprise & Society
Pages: 811-846
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: Why is there no SEAT Barcelona? Barcelona is a well-named place brand, but SEAT consciously has disassociated itself from its geographic origins. This seems rather strange decision if one takes into account the increasing importance of the place-of-origin effect in automotive industry. This article describes how SEAT has constructed its Spanish identity and hidden its Catalan-Barcelona origins, and discusses SEAT’s own growing “denationalization” because of the acquisition by Volkswagen Group by using banal nationalism to gain the loyalty of the country’s nationalist consumers and to fashion a corporate image in line with Spain’s Marca España, or national brand. Through this decision, SEAT has lost the opportunity to associate itself with Marca Barcelona, a successful urban brand.
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Template-type: ReDIF-Article 1.0
Author-Name: ROBINS, JONATHAN E.
Title: A Common Brotherhood for Their Mutual Benefit: Sir Charles Macara and Internationalism in the Cotton Industry, 1904–1914
Journal: Enterprise & Society
Pages: 847-888
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: Unlike their national counterparts, international trade associations are a little-studied aspect of the global economic system. Much of the literature on trade associations has focused on rent-seeking behavior, although theories of transaction costs and social capital have been gaining influence. This article uses the early history of the International Federation of Master Cotton Spinners’ and Manufacturers’ Associations (IFMCSMA), still operating today as the International Textile Manufacturers’ Federation, to test different explanations for the formation and persistence of international trade associations. The IFMCSMA case illustrates the challenges of rent-seeking on an international scale, and highlights the importance of social ties in building cooperation. Firms and individuals used the IFMCSMA to pursue reforms across the cotton textile industry and enjoyed some success in collective negotiations with other actors and organizations.
File-URL: https://www.cambridge.org/core/product/identifier/S1467222715000294/type/journal_article
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:847-888_00


Template-type: ReDIF-Article 1.0
Author-Name: VERPLANCK, ANNE
Title: The Business of Daguerreotypy: Strategies for a New Medium
Journal: Enterprise & Society
Pages: 889-928
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: Daguerreotypes (cased photographic images), introduced in 1839, required different strategies for marketing, pricing, and securing patronage than other media did. The Philadelphia firm of T.P. and D.C. Collins incorporated knowledge from past pursuits, modeled some of their practices on those of other studios, and employed novel strategies to appeal to clients. To meet and create demand for a novel product, the Collinses depended in part on the introduction and timing of innovative methods and materials and corresponding capital expenditures. An analysis of their entrepreneurial and marketing strategies between 1845 and 1855 allows us to better understand how a small, urban businesses that employed limited technical improvements operated in an environment in which consumers increasingly prized innovation.
File-URL: https://www.cambridge.org/core/product/identifier/S1467222715000348/type/journal_article
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:889-928_00


Template-type: ReDIF-Article 1.0
Author-Name: KENELEY, MONICA J.
Title: Marketing the Message: The Making of the Market for Life Insurance in Australia, 1850–1940
Journal: Enterprise & Society
Pages: 929-956
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: During the late nineteenth century, sales of life insurance products in Australia increased at a rapid rate. An investigation of the way in which life insurance products were targeted to the consumers provides insights not only into the marketing approaches, but also the changing nature of the mutual organization. This article uses a “stages” approach to analyze the evolution of the marketing message. The experience of Australian mutual insurers suggests that marketing strategies, as with other types of organizational skills, evolve in response to both the prevailing business environment and the ability of the firm to acquire and implement new knowledge and ways of conducting business.
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:929-956_00


Template-type: ReDIF-Article 1.0
Author-Name: Spang, Rebecca
Title: Monetary Heterodoxies - Edward Castronova. Wildcat Currency: How the Virtual Money Revolution is Transforming the Economy. New Haven, CT and London: Yale University Press, 2014. xxii + 265 pp. ISBN 978-0-300-18613-0, $30.00 (cloth). - Felix Martin. Money: The Unauthorized Biography. New York: Alfred A. Knopf, 2014. 320 pp. ISBN 978-0-307-96243-0, $27.95 (cloth); 978-0-307-96244-7, $10.99 (e-book).
Journal: Enterprise & Society
Pages: 957-963
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
File-URL: https://www.cambridge.org/core/product/identifier/S1467222715000440/type/journal_article
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:957-963_00


Template-type: ReDIF-Article 1.0
Author-Name: Skya, Walter
Title: Sébastien Lechevalier, ed. The Great Transformation of Japanese Capitalism. Translated by J.A.A. Stockwin. London and New York: Routledge, 2014. xxxv + 198 pp. ISBN: 978-0-415-71766-3, $140.00 (cloth).
Journal: Enterprise & Society
Pages: 964-966
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
File-URL: https://www.cambridge.org/core/product/identifier/S1467222715000233/type/journal_article
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:964-966_00


Template-type: ReDIF-Article 1.0
Author-Name: Bui, Linda
Title: Judith A. Layzer. Open for Business: Conservatives’ Opposition to Environmental Regulation. Cambridge, MA: MIT Press, 2012. xviii + 499 pp. ISBN 978-0-262-01827-2, $37.00 (cloth).
Journal: Enterprise & Society
Pages: 967-969
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
File-URL: https://www.cambridge.org/core/product/identifier/S1467222715000257/type/journal_article
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:967-969_00


Template-type: ReDIF-Article 1.0
Author-Name: Grünbacher, Armin
Title: Stephen J. Silvia. Holding the Shop Together: German Industrial Relations in the Postwar Era. Ithaca, NY and London: Cornell University Press, 2013. xvi + 280 pp. ISBN: 978-0-8014-5221-5, $79.95 (cloth); 978-0-8014-7897-0, $27.95 (paper).
Journal: Enterprise & Society
Pages: 970-972
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
File-URL: https://www.cambridge.org/core/product/identifier/S1467222715000270/type/journal_article
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:970-972_00


Template-type: ReDIF-Article 1.0
Author-Name: Schmidt-Nowara, Christopher
Title: Lyman L. Johnson. Workshop of Revolution: Plebian Buenos Aires and the Atlantic World, 1776–1810. Durham, NC and London: Duke University Press, 2011. xiv + 410 pp. ISBN 978-0-8223-4996-2, $94.95 (cloth); 978-0-8223-4891-5, $27.95 (paper).
Journal: Enterprise & Society
Pages: 972-974
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
File-URL: https://www.cambridge.org/core/product/identifier/S146722271500035X/type/journal_article
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:972-974_00


Template-type: ReDIF-Article 1.0
Author-Name: Cooper, Gail
Title: Salvatore Basile. Cool: How Air Conditioning Changed Everything. New York: Fordham University Press, 2014. ix + 278 pp. ISBN 978-0-8232-6176-5, $29.95 (cloth).
Journal: Enterprise & Society
Pages: 974-976
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
File-URL: https://www.cambridge.org/core/product/identifier/S1467222715000415/type/journal_article
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:974-976_00


Template-type: ReDIF-Article 1.0
Author-Name: Bucheli, Marcelo
Title: Jason M. Colby. The Business of Empire: United Fruit, Race, and U.S. Expansion in Central America. Ithaca and London: Cornell University Press, 2011. xi + 274 pp. ISBN 978-0-8014-4915-4 (cloth) $45.00; 978-0-8014-7899-4 (paper); $24.95.
Journal: Enterprise & Society
Pages: 976-978
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
File-URL: https://www.cambridge.org/core/product/identifier/S1467222715000427/type/journal_article
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:976-978_00


Template-type: ReDIF-Article 1.0
Author-Name: Withey, Alun
Title: Claire L. Jones. The Medical Trade Catalogue in Britain, 1870–1914. London: Pickering and Chatto, 2013. xii + 264 pp. ISBN 978-1-84893-443-6, $99.00 (cloth).
Journal: Enterprise & Society
Pages: 978-980
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
File-URL: https://www.cambridge.org/core/product/identifier/S1467222715000439/type/journal_article
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:978-980_00


Template-type: ReDIF-Article 1.0
Author-Name: Hollander, David B.
Title: Peter Temin. The Roman Market Economy.Princeton, NJ and Oxford: Princeton University Press, 2012. xiv + 299 pp. ISBN 978-0-6911-4768-0, $35.00 (cloth).
Journal: Enterprise & Society
Pages: 980-982
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
File-URL: https://www.cambridge.org/core/product/identifier/S146722271500052X/type/journal_article
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:980-982_00


Template-type: ReDIF-Article 1.0
Author-Name: Downs, Matthew L.
Title: Tammy Ingram. Dixie Highway: Road Building and the Making of the Modern South, 1900-1930. Chapel Hill: University of North Carolina Press, 2014. xiv + 255 pp. ISBN 978-1469612980, $29.95 (cloth).
Journal: Enterprise & Society
Pages: 983-985
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
File-URL: https://www.cambridge.org/core/product/identifier/S1467222715000531/type/journal_article
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:983-985_00


Template-type: ReDIF-Article 1.0
Author-Name: Stapleford, Thomas
Title: Carolyn M. Goldstein. Creating Consumers: Home-Economists in Twentieth-Century America. Chapel Hill, NC: University of North Carolina Press, 2012. xi + 412 pp. ISBN 978-0-8078-3553-1, $52.50 (cloth), ISBN 978-1-4696-2214-9, $36.95 (paper).
Journal: Enterprise & Society
Pages: 985-988
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
File-URL: https://www.cambridge.org/core/product/identifier/S1467222715000543/type/journal_article
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Template-type: ReDIF-Article 1.0
Author-Name: He, Fang
Title: Sue Fawn Chung. In Pursuit of Gold: Chinese American Miners and Merchants in the American West. Urbana: University of Illinois Press, 2011. xxxii + 258 pp. ISBN 978-0-252-03628-6, $55 (cloth).
Journal: Enterprise & Society
Pages: 988-990
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
File-URL: https://www.cambridge.org/core/product/identifier/S146722271500049X/type/journal_article
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:988-990_00


Template-type: ReDIF-Article 1.0
Author-Name: Robins, Jonathan E.
Title: Sven Beckert. Empire of Cotton: A Global History. New York: Alfred A. Knopf, 2014. xxii + 615 pp. ISBN 978-0-375-41414-5, $35 (cloth).
Journal: Enterprise & Society
Pages: 991-993
Issue: 4
Volume: 16
Year: 2015
Month: December
Abstract: 
File-URL: https://www.cambridge.org/core/product/identifier/S1467222715000506/type/journal_article
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Handle: RePEc:cup:entsoc:v:16:y:2015:i:04:p:991-993_00